Overview
What Pixwel does and how its product features fit together — from a studio's source assets through localization to regional delivery.
What Pixwel does and how its product features fit together — from a studio's source assets through localization to regional delivery.
Pixwel is where a film’s marketing assets are localized and distributed around the world. A studio brings in the original campaign — trailers, posters, key art — and Pixwel coordinates turning it into the right versions for each territory and language, then gets those versions to the people who need them.
A campaign moves through Pixwel in a few broad stages:
A studio’s original (“OV”) assets are brought into a project, organized by type — trailers, posters, key art, and more.
Studio and regional teams place orders for the localized versions they need: subtitled or dubbed audio, adapted graphics, and territory-specific cuts.
Localization vendors pick up those orders, produce the deliverables, and move each one through to completion and approval.
Approved versions are shared with the right partners and delivered to each territory.
Who uses Pixwel — studio teams, regional contacts, vendors, and guests — and what each can do.
How a project contains assets, and how assets contain the files that get localized.
How you order localized versions of an asset and track them to delivery.
How you make assets available to colleagues, partners, and guests.
How you retrieve deliverable files and track transfers.
The reports that track orders, spend, downloads, and feedback.
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